"Nothing cool - nothing awesome - was ever established by staying in your comfort zone," she says. Splitting her time between traditional and made-to-fade, Aja-Noelle believes there's room for both within tattoo culture.
Complex and larger designs that include more intricate detailing and shading.Simple, small line designs with little to no shading.Their no-tip policy is designed to ensure fair wages and competitive benefits for artists while offering transparency for customers. The company is also innovating in other ways. “For artists and clients alike, this is a great environment to be in.” “They’re all in awe of the tattoo being able to fade," said Aja-Noelle. The company has since raised $20 million from investors, which is being used to expand its studio footprint. While they viewed tattoos as a vehicle for self-expression, each felt restrained by traditional familial values.Īfter Ephemeral opened its first studio in Brooklyn, NY, the made-to-fade tattoo found viral fame on social media. “The client gets a feel for the pain that you would get with a traditional tattoo.”Ĭoming from immigrant households, the company's founders bonded over their shared experiences growing up. “It's the same process - we have cartridges, we have machines, we have a healing process," said Aja-Noelle. "But I noticed that this not only could be one of the biggest things and newest steps in tattooing but that it can also further my clientele base."įrom customers with cultural or religious constraints, she says, to those who might not feel comfortable in a traditional tattoo shop. We evolve so much but there are some things we’d rather keep the way it is," she says. “I think that the tattoo industry itself is very old and very set in its ways. “It helps for people who are trying to segue either into getting traditional tattoos or who are just on the fence about tattoos in general," said Aja-Noelle.Ī traditional tattoo artist for more than a decade, Aja-Noelle admits being wary of the technology early on.
The company spent nearly seven years researching and testing dozens of formulations. Developed by chemical engineers, the ink is made from medical-grade, biocompatible materials that are broken down naturally by the body's immune system. We were very taboo for a while, up until recently.”Īnd now she's part of another evolution within the culture: made-to-fade tattoos.Įphemeral Tattoo uses trademarked ink that's made to fade in 9 to 15 months. It’s not corporate, it’s not uniform,” said Aja-Noelle, an artist at Ephemeral Tattoo in Los Angeles. “There’s such a wide range of what the tattoo culture is, you know. The result Palm trees, LED screens, a disco ball, and an open-air atmosphere that brings the outside in, and inside out. LOS ANGELES - Once reserved for the misfits and outcasts, ink permeates the mainstream today. Built inside a former auto body garage, we intentionally showcase the architecture’s history keeping the industrial feel but making it warmer, entertaining a uniquely California vibe.
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